Company Overview

Brand Design

Role

Design Director

Tools

Sketch, Adobe Illustrator

Date

April 2015 - October 2017

 

Brief

I was the Design Director for RedOwl, leading a design team of 2. Together, we built an application that allows large enterprises to monitor their insider threat using complex analytics visualized intuitively. I played a number of other roles at RedOwl, including creative director, by setting a strategy for our visual aesthetic and brand aura. I worked closely with the design team to realize that vision for our marketing needs.

Stepping into the role of creative director, I worked to bring our external facing brand closer together with our product to create more consistency around our brand. After taking inventory of our existing marketing collateral, I created branding guidelines. I also created various marketing collateral (including wine labels), slides, t-shirts, and more.